A sense of togetherness
Some words, such as Love, Friendship or Family, although common to everyone, have such infinite and emotional meaning that once in a while we need to recall, request or express to others what they truly comprehend. “Sustainability” is among those words. In fact, meeting the needs of the present without compromising the ability of future generations to meet their own, implies, just as the other three words, to feel, to nourish and to promote a legacy.
We can say that, despite the word “sustainability” is on the world agenda as the defining matter of our times and an existential issue for humanity, the concept is not totally shaped in our hearts and minds, and much remains to be done, which raises the question - how we will be able to integrate sustainability into our DNA?
Well, if it’s true that we only take care of what we love and that we only love what we know, then, we need to tell ourselves the story of Sustainability over and over again. And who better than the audiovisual industry to amplify the story that needs to be told?
Superhero powers!
The film industry inspires, motivates and entertains millions of people worldwide. Through the audiovisual language projected on a cinema or television screen, or any other support, it´s possible to amplify a story, influencing behavior and promoting cultural changes in customs and practices, as well as in values and principles.
But it’s not possible to communicate behaviors if we do not start by assuming them, and so, as professionals in this industry, we must face the increased responsibility to assume an even greater role in promoting the behavioral change that assists all human beings at the present time.
At Légua we believe that portraying sustainability through the audiovisual is more than disseminating practices and recommendations - it must extend to “behind the scenes”.
We provide sustainability guidance for the film industry to raise awareness and inform the audiovisual sector about the adoption of best practices. Naturally, this means reaching out to people, and so, our first commitment is to inspire and mobilize teams, partners and all around us, to aspire sustainability and consequently be able to make the filming process a more human and environmentally conscious action.
To ensure that stories can continue to be told in a way that respects our planet, at Légua, we are commit to:
PEOPLE
PROSPERITY
PLANET
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People are at the heart of every company, film production or project. We should ensure dignity, equity and inclusivity, promoting healthy living to all. We commit to impact on our teams, families, customers, suppliers, communities, and any other person that may be affected by our business.
PEACE
We should ensure that we protect and preserve the environment, promoting environmentally sustainable practices in production and distribution. This means reducing the carbon footprint on sets and locations, using eco-friendly equipment, reducing waste, extending the lifetime of our products and restoring the natural harm done. Audiovisual content must also promote environmental awareness and encourage sustainable behaviors.
PARTNERSHIP
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In every company, film production or project, we should ensure that no one is left behind, pursuing a holistic approach to foster peaceful, just and inclusive communities that are free from fear and violence. Moreover, we must fight corruption, developing an effective, responsible and transparent business.
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As the audiovisual is designed to reach hearts and minds, we should stimulate cross-border relationships and foster collective efforts and actions. We commit to share knowledge, as part of our DNA, encouraging global partnerships, so together we may create opportunities for new collaborations to address the challenges and contribute to the greater good.
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If people are the first commitment, the ways in which their lives take place comes right after. So, to promote economic growth we should stimulate job opportunities and encourage new talent to enter the industry, generate innovation and wealth, and empower local communities. Always ensuring that economic, social and technological progress occurs in harmony with nature.
The approach
Being environmentally responsible is not only a major collective concern but is an opportunity for our entire industry to commit to an efficient approach that can streamline production budgets and to promote a better environment for all people who are part of it. So, it is Légua’s assignment to help the audiovisual sector to incorporate sustainability into their daily work, having in mind how to build confidence and a positive sustainability mindset, and how to use resources efficiently while saving money.
